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by Víctor Sánchez, 15/03/2016

WP1 – Knowledge gathering and inventory

1.1. L’AQUA knowledge base The first deliverable comprised in this Work Package, 1.1 L’AQUA knowledge base, consists of a methodological framework designed to provide the guidelines for the whole project, in order to gain coherence. A complete classification of terms has been developed. What is it that makes the difference … Continue reading

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WP2 – Marketing characteristics and product placement

2.1. L’AQUA marketing framework The aim of the Work Package was to identify the marketing features and the product and market placement of the L’AQUA products, based upon existing experiences, studies and data in the participating regions. To fulfil that goal, every project partner has conducted desk research and interviews with the key stakeholders operating in their … Continue reading

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WP3 – Marketing strategy and plan

3.1. Fully fledged final marketing strategy and plan This report contains the L’AQUA Marketing Strategy and Plan developed in the European project L’AQUA as part of the Work Package no3. The plan is based on the findings and recommendations of Work Package no2, marketing characteristics and product placement. A 7P marketing analysis has been conducted: the L’AQUA … Continue reading

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WP4 – Network and cooperation

4.2. L’AQUA processes As part of the Work Package no4, the reports conforming 4.2 L’AQUA processes describe the methodologies for constructing and communicating the L’AQUA myths and legends, receiving input from the Work Packages no2 and no3, where the marketing approach and strategy are set, and feeding into Work Package no5, where the … Continue reading

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WP5 – Knowledge acquisition and sharing

5.1. L’AQUA knowledge acquisition and sharing plan The overall objective of Work Package no5 is to acquire and share the developed knowledge of L’AQUA project related to Work Packages no2, marketing characteristics and product placement; no3, marketing strategy and plan, and no4, network and cooperation, among the network members and the actors and regional sectors of the transnational route. … Continue reading

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