The overall objective of the L´AQUA project is thus to increase, through transnational cooperation, the sustainability and competitiveness of the tourism value chain (with special attention to SMEs) along the L´AQUA transnational route and product, based upon local oral traditions, stories, sagas, key characters associated to water, building up on the existing potential and experiences in the participating regions.


This will be realized through the establishment of the L´AQUA network and product which will implement and monitor the methodology, processes and branding and marketing approach to be adopted by all network members integrated in the transnational route, while at the same time guaranteeing viability beyond the project lifetime through a solid exploitation and business plan.


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This project has been funded with support from the European Commission under the programme “Cooperation projects to support transnational tourism based on European cultural and industrial heritage”. This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.